KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.
ViewPoint
APRIL 2, 2013
The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. "One PR Giant to Set Up New Content Marketing Unit.
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Marketing Insider Group
JULY 28, 2015
David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. David Meerman Scott.
Rev
JUNE 14, 2019
Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Oh, hells yes.
markempa
MARCH 27, 2005
« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.
Marketing Insider Group
JANUARY 24, 2013
Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.
The Point
MAY 3, 2016
No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue. Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ?
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