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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. In this case, getting them to come is easier because they need to either get product training or get certified to sell future products.

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Should Your Bank Be Using Social Media Advertising?

SmartBug Media

Today, social media sites are well-established marketing channels. Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. Why Spend Time Developing Company Social Accounts?

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How to beat the sugar rush of short term campaign leads

Velocity Partners

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. They’ll probably have a specific project on their desk and know the right person at their company to get buy-in from.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. Implementation timeline.