LeanData

MARCH 22, 2018

It sounds good on paper, I’ll give you that much. As a sales and marketing organization, you should always be looking at account-based marketing campaigns as math problems,” continued Heuer. If you’re like 80 percent of organizations out there, you’ve thought about implementing an account-based strategy. You pick an account.

Account Based Marketing 40

Account Based Marketing Planning Advertising Agencies ABM 40

Zoominfo

SEPTEMBER 20, 2018

Unsurprisingly, hard skills in data and marketing are companies’ most sought-after skills in 2018 according to a recent LinkedIn report ( source ). Content marketing is a fundamental part of any well-rounded marketing organization. For more information about improving your marketing and recruiting efforts, contact ZoomInfo today.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. 92% of content marketers say their organization views content as a business asset ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

NOVEMBER 19, 2018

But they also go beyond a person’s paper resume and explore the other, less tangible traits that make someone the perfect hire. Although good recruiters often create job candidate personas in their heads, very few recruiters actually put them down on paper. Study Shows LinkedIn is Oversaturated with Recruiters.

Copywriting 157

Copywriting Buyer Personas Zoominfo Paper 157

Zoominfo

OCTOBER 20, 2021

Good recruiters often create job candidate personas in their heads, but very few actually put them down on paper. Whether you’re a consultant for many companies or an in-house recruiter for a single organization, the data collection process requires two things: a thorough analysis of past hires and interviews with current employees.

Copywriting 100

Copywriting Buyer Personas Class Zoominfo 100

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

SalesIntel

AUGUST 16, 2021

In this quick article, we will look in-depth at the ten best sales intelligence tools for growing your organization. LinkedIn Sales Navigator. That’s the current number of LinkedIn users Most salespeople use LinkedIn, but only a small percentage use Sales Navigator, LinkedIn’s paid premium offering.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. 92% of content marketers say their organization views content as a business asset ( source ). billion in 2014 ( source ). 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Zoominfo

JUNE 24, 2018

Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more. Organization is key to a positive user experience here—determine how each piece of content relates to the rest to create an intuitive navigation. 4 Ways Marketing Departments Can Improve Customer Retention.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. Brian, can you please tell us a little bit about what Smarsh does? We also have the notion of no idea being a stupid idea.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. Brian, can you please tell us a little bit about what Smarsh does? We also have the notion of no idea being a stupid idea.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. Brian, can you please tell us a little bit about what Smarsh does? We also have the notion of no idea being a stupid idea.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. Brian, can you please tell us a little bit about what Smarsh does? We also have the notion of no idea being a stupid idea.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. Brian, can you please tell us a little bit about what Smarsh does? We also have the notion of no idea being a stupid idea.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Zoominfo

AUGUST 21, 2018

Then, include a call-to-action for a gated research report or white paper that expands upon the topic covered in the infographic. Including images in LinkedIn posts increases the comment rate by 98% ( source ). Break video footage into smaller pieces, organized by question or topic, to produce several short videos.

B2B Marketing 169

B2B Marketing B2B Paid Search Agency Content 169

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40