Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Don’t be afraid to tear apart your initial outline if you think it will improve the product. Privacy Policy | Site designed by AMAInteractive a div. Resources How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The company has two primary options for getting feedback from them: market research or social media.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Encourage social sharing (Facebook, LinkedIn, etc.) Company intranets and message boards.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 18, 2010

Interestingly, when asked to compare the effectiveness of the top social media platforms like Twitter, LinkedIN, & Facebook to Business Blogging, the respondents revealed that they generated the most leads and sales from blogging. Take Action Now For more resources about the importance of Blog Marketing & Social Media, click here.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

DECEMBER 23, 2010

Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. This means that you probably already have a large number of resources to share. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

APRIL 10, 2020

They have also launched a remote work hub with advice on staying productive and collaborative. Cloudflare protects and accelerates more than 26 million Internet properties and helps organizations stay productive from any location. LinkedIn (courses). BlackBerry (software). Cloudflare (software). Kapwing (licensing).

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Online Marketing Institute

SEPTEMBER 9, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Do you have valuable information to share?

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? How can you “train&# your CEO to use social media productively? Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The company has two primary options for getting feedback from them: market research or social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 16, 2010

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 90+ Essential Social Media Resources by Mashable.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. More Business Resources from Mashable: - 5 Design Trends That Small Businesses Can Use in 2011. -

Social Media 40

Social Media Media Advertising Agencies Startups 40

Online Marketing Institute

SEPTEMBER 30, 2010

Ryan Another resource for following topics (Hashtag-based or otherwise) via social media is Highnote ( [link] ) RogerJH Great post. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more!

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Resources All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52