| |  Linkedin + Marketo + Multi-Touch + Prospect | 6 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING OCTOBER 4, 2012  The ROI of Paid Social Media Ads This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these. LinkedIn Advertisements. SlideShare. | LOOPFUSE OCTOBER 17, 2011  Marketing Automation Blueprint - The Ultimate "How To" Guide You can connect with Tom on Linkedin or follow him on Twitter @opsview. Opsview’s new VP Sales wanted to drive inbound leads whilst ensuring that his team only worked on warm, inbound prospects. There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. Tough call? Yes, but this is how I did it. Setting the scene. My challenge. | | | | | |
| MODERN B2B MARKETING NOVEMBER 15, 2012  Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). For example, current active opportunities can receive different messages from early-stage prospects. | LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? Manager, Inbound Marketing, Marketo. The rep may try to contact the prospect several times but will give up after a certain point. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. predictions. | MODERN B2B MARKETING DECEMBER 20, 2010  7 Ways to Generate More Sales Revenue with Marketing Automation by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. According to AcquireB2B research, 25 – 33% of prospects buy your product after 1-18 months. | | | | | | | | |
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