Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" It can also be a real challenge when budget or time is tight. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" It can also be a real challenge when budget or time is tight. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 3, 2010

Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" I am open to sitting down in person any time. Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" I am open to sitting down in person any time. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. Social media is just another channel and just another tool to reach customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" It’s all about content!

Social Media 100

Social Media Media B2B Customer Satisfaction 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. It is nice and refreshing to find an informative post on a different B2B marketing topic, and I thank you for that. This is a quantifiable science. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Collect and Use Feedback Make sure you collect feedback both during and after the event via on-line survey tools like surveymonkey.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Litmus

NOVEMBER 4, 2020

We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Follow Shazad on LinkedIn. Are there other ways you’ve leveraged email insights to fuel your marketing mix? Shazad Beharry. AutoNation.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Telemarketing 95

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue. Augmented Reality For B2B Marketing in 2011?"

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Buzz Marketing for Technology

JULY 7, 2010

A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. they are tools, systems and programs…the means to an end, not the end. Share this on Linkedin. Tweet This! Share this on Facebook.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

To be successful moving forward, you’re going to -have- to become proficient in using contemporary tools of the trade. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" The older you are, the greater your tendency toward complete and utter privacy.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

SEPTEMBER 30, 2010

Overall, marketing in todays world have so many more resources at hand compared to 20 years ago, ie. internet, email, search tools and specialized research tools, statistics etc including direct access to clients! that marketing produces. Those are new versions of sales tools, not marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Anteriad

APRIL 25, 2023

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Full Circle Insights

APRIL 15, 2021

Agile marketing projects also tend to be shorter in length and time, so it’s even more imperative to have measurement tools that can accurately track progress toward goals in real-time. That can complicate data analysis for the marketing team, especially an agile marketing team since real-time measurement is so critical.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Anteriad

APRIL 25, 2023

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Demand Generation Agencies Media PR 100