Marketing Interactions

DECEMBER 21, 2021

How wonderful, I need to fill out a form and wait an eon for the email with the link to access the PDF. Thank you > A 4-minute read with ideas backed by statistics (with source links), no passive voice or wasted words, and tips I can use right now! A virtual afternoon event with great speakers and Sasquatch playing during breaks!

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

SEPTEMBER 14, 2021

Go check all the “see also” links on your website and make sure they match up in context to eliminate any existing leaps of faith currently on your website. Once you’ve laid this all out, you’ll quickly see what works together and what doesn’t. Do the same for your campaigns and nurture programs.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

APRIL 14, 2019

Content must be constructed to link ideas that build the story from problem to solution—and bring the buyer along for the journey. If you don’t have marketing automation, you can simulate a trigger by adding a link to the next piece of content at the end of the piece or in the sidebar adjacent to it. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

OCTOBER 8, 2020

Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. When evaluating the value of your content, consider whether it includes: Valuable tips, insights, expertise your buyers and customers can use.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

MAY 21, 2018

How long did they engage with the content at the end of your email link? Change up the links if they’re not performing. But, let’s pull the narrative thread a bit further. What happens next for the 20 people who clicked on your CTA? Did they dwell long enough to actually read it? Then where did they go? Switch it out.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

APRIL 18, 2019

By linking your ideas to where they are, you’ve now got the foundation to help them start to see differently. The idea is that if you understand their context in viewing the problem they’re trying to solve; you can build off that interest in helping them get what they want – in this case a more efficient helpdesk.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Marketing Interactions

NOVEMBER 29, 2021

It’s easy to share a link. And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Shareability and the data that goes with it. But if a buyer fills out a form to download a PDF, they’re going to share the PDF without you having visibility to that interaction.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62