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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Why a Hybrid Demand Generation Model is More Important than Ever

The Point

(I’ve written elsewhere in this space that one of the reasons ABM became so popular is because companies are just really bad at lead nurturing.). A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads. However, times have changed.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

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5 Things To Do for Your Post Show Wrap-Up

Navigate the Channel

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. What kind of products did customers buy or commit to purchasing?

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Instead, Chief Experience Officer, Chief Digital Officer, and other obscure titles were the stakeholders driving purchasing decisions.”. Yet inbound leads don’t just magically appear.

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Instead, Chief Experience Officer, Chief Digital Officer, and other obscure titles were the stakeholders driving purchasing decisions.” Yet inbound leads don’t just magically appear.