B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Links In Press Releases Should Use Nofollow Like Paid Links (Search Engine Land). Google Penguin 1.0 In May 2013, Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a tactical marketing plan to create awareness and generate leads. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. So what’s holding you back?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your news page includes no press releases from recent years. What else leads to a loss of trust on websites? Your blog hasn’t been updated for two months or more. Your copyright statement includes a year three years ago. It’s critical to keep all content consistent and current on your website.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

AUGUST 27, 2010

The other side doesn’t believe they will ever get qualified leads online and just don’t see any need whatsoever to update the website, let alone optimize it for the search engines. One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100