Leads, Presentation, Search Engine Marketing and Telemarketing

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. What are the most successful lead sources?

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

Building a future-ready marketing operations team

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. Digital Marketing Knowledge. Sales and Marketing Automation. That would mean taking her team down to the bare bones.

Paid Search Agency

Paid Search Agency Planning Ad Building Enterprise Management

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Wash, Rinse, Repeat. Great stuff here.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media

Social Media Web 2.0 Media B2B

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management

Sales Management Telemarketing Work Management Campaigns

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. Start blogging Make “social” part of your marketing DNA. Amplify good news. Hold tweetups or tweetchats.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0

Web 2.0 Paid Content Trends Paid Search Agency

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media

Social Media Resources Media Web 2.0

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

MARCH 27, 2019

Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. For inbound, it’s the prospect that initiates the conversation.

Product

Product Marketing Management Planning B2B Thought Leadership

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media

Social Media Resources Media Web 2.0

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It was great meeting you and so happy you enjoyed the presentation! I am so happy to hear that you found something valuable in the presentation.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media

Social Media Brand Identity Branding Media

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Organization

Organization Planning Paid Search Agency Allocation

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Now that you’ve completed this process, you will be ready to present a strategic marketing plan that will drive a higher return on marketing spend, no matter what template your are asked to fill out and regardless of when you are given your budget and objectives.

Planning

Planning Marketing Plans Work Management Budget Programs

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

The 4 Most Common Mistakes in B2B Content Marketing The Objectives for the B2B Marketing Insider blog The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning

Planning Paid Search Agency Customer Satisfaction Enterprise Management

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

The 4 Most Common Mistakes in B2B Content Marketing The Objectives for the B2B Marketing Insider blog The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing

B2B Marketing Planning Paid Search Agency Customer Satisfaction

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? Unfortunately, not all marketers understand digital so well.

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

How to Write a Strategic Marketing Plan

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning

Planning Marketing Plans Paid Search Agency Banner Ads

How to Craft Powerful B2B Inbound Marketing Strategies

accelerate agency

AUGUST 4, 2021

Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. Does inbound marketing work for B2B?

Inbound Marketing

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Are you in agreement as to what a lead is? Let’s start a discussion: what do you think?

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

Lead Generation Programs That Work

Building a future-ready marketing operations team

Webinars

Trending Sources

Marketing Leads: Quality Vs. Quantity

Webinars

6 Content Marketing Tips That Drives Leads

The Secret To B2B Social Media?

Be A Hero: Choose Appointment Setting for Your Next Campaign

Integrate Social Media Into Your Marketing Mix

Top Takeaways From Blogwell Philly 2010

How To Use Paid Search To Target Buyers By Stage

Internet Trends From The Web 2.0 Summit

8 Essential Social Media Resources

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

9 Essential Social Media Resources

Whatever Happened To The Business Case

The 4 Cs of Social Media

Social Media and The Brand

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

How To Focus On Your Marketing Plan

Why am I in Marketing?

Why am I in Marketing? | B2B Marketing Insider

Confessions Of A B2B Marketer

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

How to Write a Strategic Marketing Plan

How to Craft Powerful B2B Inbound Marketing Strategies

B2B Lead Management Market Heats Up

How To Align Marketing With Sales

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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