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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Pardot added features for search marketing. Not as sexy as a social marketing acquisition but useful nevertheless.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. To overcome this problem, install the Redirection Plugin.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

IT marketers meeting buyers' online content needs. Marketing Automation gets Social – the first major announcement about social marketing automation. October 2009 Online Marketing News. Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting. Microsoft announces Bing.com.

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How to Build Traffic Generating Links

Sharpspring

Unlike the attribute that works only for a link it is added to, Nofollow meta tag prevents all links on a web page from being followed. Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. At its core, there are five major pillars to growth hacking: Evaluate current marketing initiatives. Tag your YouTube videos.

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Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

I would have to confirm with Jill, who helps run marketing at Argyle , but I’m pretty sure we’d take Twitter, seven days a week. We use Twitter for lead gen and awareness, and our audience on Twitter, it might be actually an order of magnitude bigger than our audience on Facebook. They want good actionable leads.