Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
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Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Feel stuck in the 90s?
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This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. Define and agree on “qualified leads”.
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.
Square 2 Marketing
MAY 7, 2024
If you don’t incorporate B2B marketing automation into your lead and revenue generation approach, you’re self-selecting out of growth. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.
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