• EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Leadlander, Marketing Automation] What Determines Success for B2B in the Online World?
    'In the world of the consumer, it is easy enough to judge success with your online marketing efforts. When it comes to social media, B2B marketers are always suspicious as to how to define success. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. B2B Web Strategy
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Leadlander, Marketing Automation] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s ReachForce. 
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Leadlander, Marketing Automation] Turning Web Site Visitors into Paying Customers
    Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust. b2bmarketing
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 19, 2010
    [Leadlander, Marketing Automation] DemandBase Adds Real-Time Access to Web Visitor Identities
    The system also improves Web analytics by flagging responses from specific companies and market segments, even when visitors fail to identify themselves, delete cookies, or reach the site without clicking on email links. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Leadlander, Marketing Automation] Demandbase: A New Twist In The Lead Management Automation Market
    B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 25, 2009
    [Leadlander, Marketing Automation] Smashmouth Review - Genius.com Accelerates The Close Part 1
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius. Does it work?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Leadlander, Marketing Automation] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius. Does it work?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Leadlander, Marketing Automation] Genius.com Accelerates The Close Part 1 - Smashmouth Review
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius. Does it work?
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Leadlander, Marketing Automation] Abandon Your Marketing Automation System!?
    I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? Smart or foolish? Background. What is easy to replace?
  • LEADSLOTH  |  MONDAY, MARCH 16, 2009
    [Leadlander, Marketing Automation] ActiveConversion Review - SMB Lead Management
    ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Conclusion.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Leadlander, Marketing Automation] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Tags: Web Marketing
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...