Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. However, different-aged buyers think of “word of mouth” differently.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

Work Management 128

Work Management Marketing Management Service WOM 128

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

Work Management 127

Work Management Marketing Management Service WOM 127

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. Here's what's on tap for marketing industry events for March.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

KoMarketing Associates

OCTOBER 27, 2015

The data: Figures from Research+Data Insights recently showed us that 86 percent of B2B technology decision-makers believe word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B Buyers Aren’t Alone in the Process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28