Writing on the Web

APRIL 27, 2016

Typically, referral sources are channels by which prospects or visitors find you. Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Referrals indicate quality content and authority. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

FEBRUARY 5, 2013

Send-Out cards, although printed, look as if they’re hand-written, and can be used to get the attention of prospects. This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. More often than not, they aren’t, however.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Ranking 100

Lead Ranking Lead Scoring Trigger Marketing Differentiation 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. That won’t look good to prospects… White Paper Details & Insider Secrets. They are easy to follow because each tweet will have a specific hashtag attached to it.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 29, 2012

Search for your business the way new prospects would search for you, without knowing your name. Soon, you’ll be getting comments and leads and it’ll start paying off. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100