Onalytica B2B

JANUARY 18, 2017

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” Influencer Score. Influencer Score. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

APRIL 19, 2018

How can you get an influencer to read and see value in your content enough for them to want to share it with their audience? A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Higher value, long form content is a big focus for B2B. Social Media Channels. Content Focus. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 20, 2017

This compulsion to dig deeper is due to the fact that consumers, in particular Millennials, are smart as buyers; they can see through brands’ glorified sales pitches and digest all information with a pinch of salt, rather than treating everything as gospel. Lead by example. Product and brand recommendations. Make it the norm.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. Then, through a proper balance of expertise in data science and customer experience, you can get to grips with customer journeys and optimize customer experiences, increasing brand loyalty to a level where sustainable value is created.”

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

AUGUST 30, 2017

Building relationships is a means to an end and you have to understand what your long term objectives are to ensure your influencer partnerships are delivering value to your business. What we mean by value added to your business, is that influencer marketing should contribute to achieving wider overarching business objectives.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

SEPTEMBER 7, 2018

In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. Influencer Score. That’s all! DOWNLOAD NOW!

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

DECEMBER 2, 2015

It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media. The next 5 years in banking leading to 2020 will be the defining steps for the next 100 years in my opinion. Influencer Score. DOWNLOAD NOW!

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

JULY 26, 2018

While traditional advertising such as TV and print are great at raising awareness of Pharma brands, Social Media influencers are an integral part of the longer-term strategy to target the middle and lower end of the sales funnel. The main hurdle to the industry however, is time. Set yourself up for success by looking for the quick wins first.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MARCH 1, 2017

It goes without saying that CEOs aren’t really doing social media, and when they are it’s a half-hearted “because I have to” attempt, as the value-added seems minimal. 2) Facilitate sales opportunities. A CEO participating in the sales pipeline may at first sound counter intuitive. 4) Lead by example.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Lead generation. Lead Generation. Social Media.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. For this, you need to offer additional value for the influencer (other than cash), and have a truly remarkable product or service.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. You can watch Rory’s full talk here.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138