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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. 2021 marketing trend 2: Product marketing takes the lead. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. What to expect. How to take advantage.

Trends 215
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

There are two criteria that combine to deliver results: value and experience. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 362
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Transactional SMS: The secret to improved customer engagement

Vision6

This action then triggers a message to customers to keep them informed every step of their transaction journey. The gateway integrates with your business’ backend system or Customer Relationship Management (CRM) systems, automatically triggering the dispatch of transactional messages in response to specific customer actions.

SMS 52
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Five technology + trends changing digital marketing in 2020

ClickZ

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. Marketers using last-touch attribution assume that the last touchpoint is the only impactful one that leads to the conversion.

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The Definitive List of Cyber Monday SaaS Deals

SendX

Gist is an all-in-one growth and support tool that provides over 20,000 small and medium businesses with live chat, email marketing, customer support and much more for their site — all from a single dashboard. Deal - 77% off on annual plan Pay just $297 right now for an entire year (valued at over $1300 annually) ?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Hotness represents a higher data value. What Are Heatmaps?

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Download The Lead Generating Website Guide 2nd Edition. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads. The best B2B websites deliver content that leads to productive conversations (and conversions) between a firms’ experts and its target audiences.