Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Martech Advisor

FEBRUARY 20, 2020

Anonymized data: the ability of DMPs to anonymize large data sets helps circumvent some of the constraints of data privacy and consent based regulation. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool. Who Needs a DMP and Why? These are: 1.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

LiveRamp

OCTOBER 31, 2018

There’s value in committing that time to data governance. When data is used and applied in a trusted, privacy-conscious and permission-based way, it has the power to drive meaningful connections and conversations between consumers and the businesses they support. Conduct audience planning. Glean audience insights.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 40

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Or do we need to show a verifiable ROI? Don’t think of it as the panacea for your lead generation problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 148

Social Media Media Webinar Metrics Paid Search Agency 148

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Got a lot of exciting ideas and we're going to be testing each one to see how our users respond and what actually delivers the most value.

Social Media 126

Social Media Email Marketing Social Marketing Paid Search Agency 126

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Just kidding… I can see the value of it but the lack of OSX and a webcam really turned me off. Email for several users would have zero privacy, since you can't password-protect multiple accounts.

Paid Search Agency 135

Paid Search Agency Content Social Media PR 135

Convince & Convert

MAY 20, 2010

The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Social Media 151

Social Media Ideal Customer Profiles Paid Content Media 151

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is this? link] Ahmed Haha, an excellent post.

RSS 127

RSS Paid Search Agency Social Media Email Marketing 127

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

AUGUST 25, 2010

All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. What they have been able to secure more than Facebook (as folks demand more privacy settings) is permission.

Paid Content 141

Paid Content Facebook Paid Search Agency Advertising Agencies 141

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. The best parties are always those that are purposely kept quiet, and this year was no exception, with David Armano and Dell’s Richard Binhammer reprising the daytime All Hat party for social media types.

Social Media 125

Social Media Media Paid Content Conference 125

Convince & Convert

SEPTEMBER 23, 2010

This is big in terms of privacy — and to open the eyes of FB users who may not want the world to see what they're writing. link] [link] Dukky Kurrently Revolutionizes Real-Time Search With #Twitter + #Facebook Results: awesome find from @jaybaer [link] [link] jaybaer Ari, good point on privacy. Not sure how he found it.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Martech

MARCH 4, 2022

Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Too many campaigns waste hundreds of media dollars on the wrong audiences. Higher marketing ROI. Coordinate orchestration. Improved new product quality. Reduced costs.

Digital Transformation 99

Digital Transformation Work Management Marketing Automation Services Marketing Management 99