GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

ClearVoice

OCTOBER 9, 2018

And then let your quality lead. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). Make yourself a media and influencer cheat-sheet if you need to. Also, no throwing competing brands under the bus. There is room for everyone. Never lie to them.'

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Directive Agency

JUNE 24, 2019

Cyrus Shepard : I got in on my own merits, I did not pay to get in, I did not take my SAT scores, so, yeah. When you were in school, was the plan to become an actor, to become a director, to become a writer, or did you always think that it was going to lead somewhere else? From Learning to Leading. I loved movies, I still do.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Cyrus Shepard : I got in on my own merits, I did not pay to get in, I did not take my SAT scores, so, yeah. When you were in school, was the plan to become an actor, to become a director, to become a writer, or did you always think that it was going to lead somewhere else? From Learning to Leading. I loved movies, I still do.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We have two primary segments: shippers and carriers who are ages 30-55. Why Steve from Blue’s Clues for the campaign?

Marketing AI 90

Marketing AI Creativity Burn Rate B2B Thought Leadership 90

Directive Agency

JUNE 18, 2019

And so, we were doing great work at the agency and I loved my time there, but one of the things that we’d come up against is getting people to see the practical value. Joel Klettke : It’s a mix of I did the thing that I did that afternoon and put the effort in and got it ranking, but it became this talking point.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And so, we were doing great work at the agency and I loved my time there, but one of the things that we’d come up against is getting people to see the practical value. Joel Klettke : It’s a mix of I did the thing that I did that afternoon and put the effort in and got it ranking, but it became this talking point.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Use some text around the video to tell people why they should watch the video, and it should have some unique value in and of itself. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Use some text around the video to tell people why they should watch the video, and it should have some unique value in and of itself. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Webbiquity

OCTOBER 8, 2019

Actually, in the B2B world, as explained in Geoffrey Moore’s classic book Crossing the Chasm , a small segment of the market is made up of technologists—people on the leading edge of new technology adoption who really are interested in the product itself, the application code or the electronic components.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Heinz Marketing

JULY 16, 2018

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I’ve heard it described as P2P, people to people. We think of B2B as business to business.

Top of Funnel 43

Top of Funnel Conference B2B Sales Copywriting 43

Directive Agency

JULY 22, 2019

Adam Posner : Tim Ferriss or something, where there’s a balance between entertaining and adding value. That’s really kind of how I tried to model my approach to interviewing where it’s a conversation but I’m also hitting on the questions, I want to hit my agenda. Blake Emal: Sure. That was ultimately my goal.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

I wasn’t a follower of the brand, but there was obvious value in the fact that they had a Twitter presence and responded to my concerns better than the customer service rep. It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media.

Twitter 147

Twitter CRM Business Paid Search Agency 147