Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads
Only B2B
MARCH 27, 2024
As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. These stats underscore the importance that both marketing and sales teams agree on the definition and criteria for SQLs and SALs. The culprit? Acme Inc.,
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