Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

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ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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Adobe Experience Cloud Blog

JULY 8, 2011

by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Not to worry – many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. Nurture by the numbers. Media type.

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Adobe Experience Cloud Blog

OCTOBER 3, 2011

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. 74 landing pages created.

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Adobe Experience Cloud Blog

JANUARY 6, 2009

Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database.

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SmartBug Media

OCTOBER 30, 2019

You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance. The #1 Inbound Marketing Platform.

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SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Marketo reports that 96% of visitors to your website are likely not ready to make a purchase.

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SmartBug Media

FEBRUARY 10, 2020

We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality. Lead Scoring Disclaimer. Lead scoring is not a process that can be done by marketing alone.

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Only B2B

OCTOBER 3, 2023

This streamlined approach reduces the time and resources spent on unqualified leads, resulting in more efficient and cost-effective sales processes. By investing your resources in leads with a higher likelihood of conversion, your business can achieve a higher return on investment (ROI).

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Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Want to know more and all the cool stuff Marketo will be doing during Dreamforce this year?

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Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing. Segment your contacts.

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Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels.

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The Point

FEBRUARY 8, 2012

In the post, author Jonathan Block makes a number of cogent points, but I would highlight two: “It’s clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized processes and skills to leverage them.” emphasis mine).

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The Point

FEBRUARY 27, 2012

In addition, your particular sales process or revenue model may provide for other exceptions, where certain behaviors represent specific milestones along the success path (e.g. download trial version). Thanks Dan!

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The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Step 3: Content Marketing Audit.

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ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Develop a lead hand-off process and follow-up best practices.

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WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

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Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Marketing Automation Deployment Strategy.

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Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

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TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Email Marketing & Online Marketing. So what is it, anyway?

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Valasys

FEBRUARY 21, 2020

The following are some of the ways how brand advertising is beneficial for B2B marketers: 1. Scales the Process of Building a Unique Brand Identity: Beginning with brand advertising allows marketers to get an edge with the expansion of reach of the insights quickly.

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Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies. Lead Nurture Manager.

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Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. Lead Nurture Manager.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. Leads just weren’t the goal of this program.

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Adobe Experience Cloud Blog

APRIL 14, 2011

by Maria Pergolino As the B2B buying process changes from a sales-driven process to a buyer-driven process, there’s a need to evolve past the traditional sales cycle and pipeline. Effective Lead Nurturing For Future Leads. For leads that are not sales-ready, it’s important to employ a lead nurturing process.

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markempa

MARCH 2, 2015

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. This is the essence of lead nurturing. So does the second.

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Adobe Experience Cloud Blog

JUNE 20, 2010

We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. We decided to explore marketing automation to help simplify our marketing efforts, namely in the areas of lead management, lead nurturing , and campaign tracking.

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SmartBug Media

APRIL 9, 2019

If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of your website visitors who aren’t ready to buy. It can be easy to make one workflow of lead nurturing messages apply to all of your conversions. These apply to inbound marketing, too.

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Industrial Marketing Today

OCTOBER 7, 2010

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity.

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Adobe Experience Cloud Blog

APRIL 10, 2011

The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Regardless of what you think, your organization might have some good processes in place. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc.

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Adobe Experience Cloud Blog

NOVEMBER 22, 2011

Effective data collection and maintenance is also essential to ensuring database integrity for customers and leads. Ensure you have a process in place to keep your data clean and standardized. Lead Scoring: Have a good lead scoring program in place. Ready for diving into Closed Loop Marketing?

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Adobe Experience Cloud Blog

JANUARY 25, 2011

Through the reports they pulled using Marketo Revenue Cycle Analytics , Compendium was able to redefine score qualifications and the definition of “recycle&# to make sure Sales received the most viable leads. Compendium thought that a demo request was a big driver for them in their lead nurturing.

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