SnapApp
JANUARY 22, 2019
We tend to get caught up focusing on more: More sales, more traffic, more leads. And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now. Better is better.
Anything Goes Marketing
OCTOBER 20, 2009
There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people.
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ViewPoint
FEBRUARY 23, 2018
Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. What’s it take to generate a volume of real leads, the ones you really need?
The Point
SEPTEMBER 4, 2012
Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions. First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads.
PureB2B
AUGUST 19, 2018
It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. Nurture Your Leads. These are the leads who need nurturing before being passed off to sales.
PureB2B
AUGUST 19, 2018
It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. Nurture Your Leads. These are the leads who need nurturing before being passed off to sales.
Anything Goes Marketing
NOVEMBER 15, 2009
The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. The result was better than Eloqua could ever have expected.
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