Two Minutes with Tim: How to Get Started with Account-Based Marketing
The Mx Group
OCTOBER 18, 2017
Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? A webinar on Halloween?
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