markempa
DECEMBER 30, 2013
B2B Marketing: 3 reasons for adopting video content into your marketing mix. Coming in second place at 141 tweets, John Tackett, Manager of Editorial Content, MECLABS, discussed three reasons B2B marketers should adopt video content into their content marketing strategies. Firmographics. Hand raiser.
Engagio
MAY 9, 2018
Matt and his team help companies build predictable pipelines through everything from demand generation to lead management to sales enablement and data. He is one of the sharpest marketers out there, and I learn something new every time I talk to him. Here are some other highlights from our conversation.
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Full Circle Insights
SEPTEMBER 12, 2022
Better alignment between marketing and sales teams. When a B2B company invests in ABM as a growth strategy, it encourages and requires better alignment between marketing and sales teams. These teams need to work together in order for ABM to be successful. ABM can be a forcing function to help make this happen.
Marketing Insider Group
MAY 12, 2010
The Solution: Debra Murphy, President of Masterful Marketing recently posted this excellent overview and slides on Lead Generation: What Works Today. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective.
Adobe Experience Cloud Blog
SEPTEMBER 17, 2009
Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns.
Adobe Experience Cloud Blog
JUNE 6, 2011
Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix.
Hubspot
SEPTEMBER 13, 2016
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) One of the most useful functions of marketing analytics is its ability to tie marketing activities to sales. Closed-loop data.
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