Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

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ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). What would you tell someone asking that question?

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Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

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Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

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Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

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Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs.

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The Point

AUGUST 8, 2013

Negative scores are a useful tool in avoiding false positives – that is, assigning high lead scores to leads that in reality don’t merit sales’ attention. Too many companies ignore negative scores altogether, with the result being that junk leads slip through the cracks and sales confidence suffers.

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Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. You must also consider how a system moves leads from one campaign to another.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

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Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

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Customer Experience Matrix

APRIL 29, 2009

This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment. Sponsored by Marketo. Approach to Aligning Sales & Marketing , Wednesday, May 13, 1:30 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management.

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Paper Webinar Metrics Marketing Automation Services Marketing Management 120

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

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Account Based Marketing Enterprise Management Work Management Marketing Management 56

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

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SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. This is called lead scoring.

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Industrial Marketing Today

OCTOBER 7, 2010

Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing.

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Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

seo.co

JANUARY 12, 2022

Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. Why Marketing Automation Tools? The value proposition of marketing automation is simple. SAP Sales Cloud.

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NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

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Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. How exactly can that tie in with automation software ? The Funnel.

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Marketing Automation Services Budget Programs Work Management Enterprise Management 76

The Point

JULY 13, 2012

Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Occasionally?

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Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. However, regional scoring may lead to fluctuating lead scores and confusion about lead performance globally.

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thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. that provide more in-depth information about your products/services.

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Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. There are lots of free tools and guides to help with this. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

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Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him. Conversion rate.

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Adobe Experience Cloud Blog

JUNE 8, 2013

Author: Evan Liang Just like a hiker drinking untreated and unfiltered water from a dirty creek, putting raw, untreated and unfiltered data into your marketing automation and CRM will make these systems perform at a suboptimal level. Modern Marketing' And that’s putting it politely!

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Marketing Automation Services Marketing Management Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

Here’s a relatively simple mathematical model for understanding the lead-opportunity-sale math for your company. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Social lead generation and buying signal mining.

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Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 10, 2013

So dive into both lead records, determine which has the most pertinent data (i.e., But who wants to sort through a database of thousands (potentially millions) of leads? That’s why your marketing automation platform and CRM should have rules for automatically de-duplicating lead records.

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B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. April 13, 2009.

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Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

MAY 9, 2012

You can create this field on the SFDC lead and SFDC Contact, map them to each other in SFDC, and this will result in the field being in Marketo as well. Option 2 – You can use the existing lead status on SFDC lead and create a Contact Status field on SFDC contact record. How will you assign leads to lead owners?

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Lead Ranking Sales Qualified Leads Lead Scoring Leads 48

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

LeanData

MARCH 30, 2022

Digital transformation is sweeping across every industry, offering countless tools and applications that enable every department of the organization to operate with the click of a button. Sales Ops and Marketing Ops are customer-facing, and they are directly responsible for the company’s growth objectives. GTM Tools & Salesforce.

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Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

LeanData

MARCH 1, 2023

Today, there’s a SaaS tool to support darn near everything, and revenue teams have spent the past few years expanding their tech stacks with overlapping investments. A revenue technology stack is a set of software solutions that revenue teams — typically Sales, Marketing and Customer Success — use to optimize their performance.

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Efficiency Work Management Marketing Management Marketing Automation Services 52

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Monday.com.

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