Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all).

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. One that delivers content that is topical, interesting and relevant.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JANUARY 14, 2009

Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. Tags: Lead Generation Lead Nurturing. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

MAY 26, 2010

An eBook should spawn 3-5 other items that can be used to reach out to potential clients like a couple of blog posts, an email blast, a podcast perhaps and several factoid tweets that can point to your landing page. Trying not to let the eBook or white paper for that matter be the only artifact you create from your efforts.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100