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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. Page title (Title Tags) – This is what is visible at the top of the browser window. To overcome this problem, install the Redirection Plugin.

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Tags help crawlers know what your post is about, but they also help readers find the content they're interested in.

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Book Review: Website Optimization

WebMarketCentral

"Create your keywords tag using your master keyword list and the visible words in your page. Use real header tags (h1 through h6) rather than "fake" p-class tags in your CSS files. And keep in mind that h2-h6 tags are just as important, possibly even more important, than h1 title text. Buzz , Digg and Photo.net. "A

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. I think the brand identity would be stronger with the addition of a clear and concise tag line and a unique mark to use when confined to a tiny space. The tag line makes me want to learn more. inches wide.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Tag your YouTube videos. Tag your YouTube videos. Increase the conversion rate of my lowest-converting lead generation campaign.