LeadSquared

JULY 31, 2019

Technology has impacted everything we do, including the way we buy and sell and even go about lead generation. And any savvy marketer knows you have to change with time and create appropriate lead generation strategies. What is Lead Generation ? Most marketers fall a victim of this erroneous thinking.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

OCTOBER 17, 2012

In a nutshell, better segmentation and personalization in your marketing leads to better results. But segmentation doesn't have to be limited just to email marketing. According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. 2) On Your Various Web Pages.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Marketing Research Chart: The ROI of lead nurturing [MarketingSherpa chart]. B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified [MarketingSherpa how-to article].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Automation. Marketing Programs / Lead Generation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Scoop.it

JULY 29, 2021

Paperflite – Paperflite is more of a true content management system that has fewer bells and whistles than solutions like Mailshake, but has added functionality like the ability to create microsites to share content via secure channels.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

Valasys

DECEMBER 20, 2019

Dropbox’s campaign with thought leadership that delivered an ROI of 25:1: Dropbox is a file hosting service that wanted to tap into a new audience market. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

DealSignal

JANUARY 25, 2023

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Therefore, lead nurturing becomes an essential component of your marketing activities. However, only 35% of B2B marketers have developed lead nurturing campaigns. You can improve lead generation and nurturing efforts by making it easy for your audience to engage with you.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Adobe Experience Cloud Blog

OCTOBER 30, 2012

by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 50) Lead Nurturing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28