Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect. What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

DealSignal

JANUARY 25, 2023

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

OCTOBER 30, 2012

by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 50) Lead Nurturing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28