WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 4, 2009

It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 19, 2007

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I I suspect the folks at ITToolbox would disagree.)

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JUNE 11, 2006

KC: WOM is obviously the top tactic, but we're also systematic in our outbound lead gen program, which is a service we provide to clients. WMC: How do you market or promote your business?

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

AUGUST 6, 2007

MarketingSherpa case studies and reports ($$ required): MarketingSherpa Case Study: How to Make Your Technology Brand Famous Via Podcasts, Blogs & Games: 12-Month Viral Marketing Plan MarketingSherpa Special Report: Viral Marketing 2007 - 15 Data Charts, Top Tactics & ROI MarketingSherpa Case Study: Video + Humor + Viral = Lead-Gen Success for (..)

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% Make buttons big—you should be able to see them from six feet away from your monitor. conversion rate. Hmm, may be worth trying.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

APRIL 17, 2007

. ** Terms: Lee Smith, Persuasive Brands, online advertising, search engine marketing, online advertising, marketing strategy The web marketing resources and tools site: WebMarketCentral.com Web marketing, search engine optimization and B2B lead gen for tech companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20