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Art of Pre-Trade Show Planning to Maximize ROI

SmartBug Media

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. Plus, it helps to develop a more comprehensive event budget.

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Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

Lake One

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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The Lead Analyser: Get Your Leads In Order

Lead Liaison

Say you’ve just returned from a trade show. All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel. The Lead Analyzer places leads in customizable stages. But overall, it’s going to make keeping track of where the leads are in the sales funnel much easier.

Order 98
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Effective lead harvesting methods for business success. 

Valasys

Businesses analyze collected data to pinpoint high-value prospects, enabling personalized marketing outreach for maximum impact. Database Enrichment Methods Database enrichment supercharges your marketing efforts by infusing your existing lead data with valuable new insights. Making it one of the most preferred lead harvesting methods.

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The Lead Analyzer: Get Your Leads In Order

Lead Liaison

Say you’ve just returned from a trade show. All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel. The Lead Analyzer places leads in customizable stages.

Order 62
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. Have a quick follow-up plan in place for hot leads.

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Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

For example, our event lead management solution allows businesses to create and customize lead capture forms, prepare intelligent post-event workflows, quickly capture leads onsite, instantly sync with a CRM, and then place them into those previously mentioned workflows. Add the Prospect to the Event Leads list.