NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results.

Demand 120

Demand Work Management Microsite Landing Pages 120

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Customer Experience Matrix

AUGUST 11, 2010

But it still lacks key pieces of a complete marketing solution. In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. But the significance to marketers may be greater than they think. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Vidyard

OCTOBER 9, 2014

No pressure marketers and copywriters. Targeted Content in a B2B World In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. … Oh, hello there, account based marketing.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 35

Personalization Planning Work Management Marketing Management 35

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. By optimizing website and landing page traffic; conversion lifts will increase. E- Email Marketing. B- Buyer Personas. C- Conversion Architecture. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Focus Your Holiday Marketing.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. So what does a Revenue Marketer do? That is marketing’s new role.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Content Standard

JULY 7, 2015

As marketers enter the third quarter of 2015, it’s difficult to go anywhere without hearing about the importance of video. Just as the Olsen web did not weave itself, marketers will not benefit from video unless they ensure that they are integrating the content across channels and using valuable audience data.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

MAY 30, 2012

That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. MobileIron wondered if it might be possible to market BYOD to the mobile end user, and then somehow convert that interest into qualified IT opportunities. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Strategic-IC

JULY 2, 2018

Account-Based Marketing continues to be a priority for B2B marketers, enabling organisations to target select accounts precisely and effectively. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Related : 2.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Brafton is a full-service content marketing agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Valasys

FEBRUARY 17, 2023

Or you might have been in the market for a long time without significant progress and getting saturated or stagnant. Because businesses differ from one to another in terms of maturity, stage, objectives, resources, and markets, there are no set & defined growth hacks that will work for all. Why do you need B2B Growth Hacks?

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. What are the core tools that should go into a SaaS marketer’s arsenal?

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Social media marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Marketing technologists. IN SHORT: Marketing technologists are hybrid professionals who blend marketing and technical skills. They bridge the worlds of marketing and IT.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. It also provides the administrative muscle needed to manage large marketing programs.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40