Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

APRIL 2, 2015

brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. These are used to help guide creative development and media placements, but not to target individual consumers. at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 1, 2014

For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. Social media posting and listening is under development. Users can send test emails and include seed names. The company is adding integration with post card mailers.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

JUNE 19, 2015

The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Because the tracking is done by the proxy server, there’s no need to make changes (i.e.,

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. Here are some trends I expect will be important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 12, 2011

This ensures that you get an accurate sense of the total work effort involved.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2011

The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors. Like other Web tracking, it requires users to install a small Javascript tag on their Web pages. This is a useful extension of standard Web behavior tracking techniques.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JULY 28, 2010

As the latest round of enhancements illustrates, Manticore remains focused on the core demand generation features of email, landing pages, lead nurturing and sales integration. Doran did say he expected to add some social media features and deeper reporting.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change. Another, better answer is that the systems really are different.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is based on the number of contacts in the database, with unlimited users, emails, and page views. The company doesn’t publicly state how many contacts that $500 gets you.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Yet both ranked towards the bottom of the list.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

JANUARY 28, 2016

Campaigns can also run processes such as a/b tests, lead scoring, landing pages, segmentation, or suppression lists. It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 26, 2014

Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals. That''s a big deal: it means marketers can add their content into existing Web pages and forms without recreating them from scratch.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 7, 2015

It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. Insightpool , which identifies social media influencers, predicts how likely they are to take a user-specified action, and then recommends multi-step campaigns to encourage that result.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

JUNE 22, 2014

Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. It doesn’t have to be the last social marketing system you buy, so long as it moves you a bit further ahead.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

DECEMBER 21, 2011

Either way, the respondents still gave marketing automation a better effort / value ratio than attribution, buzz monitoring and social media management. Or maybe they're mostly Web marketers who aren't really all that familiar with it. Maybe they understand those better and see how much work is involved.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system also has an “instant polling” feature to embed surveys within any Web page. social media integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 23, 2011

Here's a quick inventory of strengths and weaknesses: - just about any MRM feature you can imagine: planning, budgeting, project management, vendor management, media buying, content management, creative mark-up, approval workflows, etc.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 12, 2010

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Social marketing inches forward. Did you really think I'd talk about trends without mentioning social media? Integration will be the new mantra.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 10, 2009

How about a little demand generation cookbook that would describe a dozen or so starter projects, each with a list of ingredients (emails, landing pages, etc.), I think there is a hierarchy of analytical methods for Twitter and other social media. I guess we could call it “The Joy of Demand Gen.”

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

MAY 20, 2009

I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. The question this raises in my mind is where the industry goes from here. Rules can’t deal optimally with that much information.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120