Paul Gillin

DECEMBER 18, 2012

And if you can go the extra mile and plunk down $18.95, I think you’ll find it a pretty interesting read. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 29, 2013

I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction. Comment: Note the “satisfied” qualifier. Let people use these platforms. They will figure out how to apply them to the business.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

MARCH 1, 2012

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. It’ll be interesting to see what Facebook has up its sleeve to counter Pinterest. I don’t know how Google can spin these numbers as positive.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 18, 2011

Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. Google+ Hangouts. Amazon.com. Whether it’s a 6-hour flight home or over-the-river-and-through- the-woods, every trip is a little shorter with good book.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JUNE 4, 2010

The most popular stuff on YouTube is about humans screwing up. There are four types of transparency critical to Social Media: sources, self, humanity, interest. Without shared interests, it’s hard to converse. For example, on Wikipedia you can always find out why an item of information is there. The entire process is open.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

DECEMBER 1, 2010

Google’s Eric Schmidt made an interesting point : smart phones are actually more useful than PCs because they know more about the user, including location, and can deliver a more personal level of utility. It will be interesting to watch his star rise. It will be interesting to watch his star rise. <strong>4.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50