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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. Retail foot traffic tracker Placer.ai

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Do they all have the same interest in ANY message delivered through ANY channel? Usually, they are your constituent groups/stakeholders, as those who have a vested interest in your company and can either affect or be affected by your operations and business performance. Are they the general public? Of course not.

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Families of devices multiply publisher’s powers to control the world

Biznology

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

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4 Best Free Human Resource Management Tools

TrustRadius Marketing

Vendor marketing can make it challenging to see and understand pricing on the front end. Zoho users will be familiar with the way this vendor has a tool for seemingly everything. Free human resource software is out there but is often buried in paid advertisements and endorsements. Most no-cost HRM have scale and feature limitations.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

There are legitimate reasons people are apprehensive about it, just like there are fantastic reasons to implement it for your company. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . What is a Low-Code Development Platform? You won’t need any programming knowledge for software development in these applications.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Buyer Research. Who’s your buyer?