B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 7, 2010

Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Without a strategic social media plan or guidelines, the social media horse has already left the barn. Let’s look at the diffferent ways to address the problem when social media has been started at the grassroots level without a strategic plan or guidelines. What can the organization do? Let the social media horse run ?

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100