Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). Here are the points to remember: Most of the pages on your site can be accessed from a search engine. What's in it for me?

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. What I've been seeing lately is the ability for marketing databases to interact with data repositories. Is it automated?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 25, 2007

We know from previous studies that web visitors will fill out a form if it's easy and the page provides a good summary as to what they can expect. If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. How can we have our cake and eat it too?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. For example, the page titles and headers should include these keywords. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

AUGUST 16, 2006

If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. Sealing the Deal: Your Landing Page Technorati tags: Brian Caroll , B2B , website conversions , sales leads , rain today

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 29, 2006

On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves. Typically the item that is being discussed is one that both the author and commenter are passionate about.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

FEBRUARY 12, 2007

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100