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Programmatic Advertising 101: Conversion Tracking

QuanticMind

Next Steps: Conversion Tracking In the ever-evolving digital advertising landscape, conversion tracking is one way that advertisers can measure the effectiveness of their campaigns, make intentional and data-driven optimizations, and maximize their budgets.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

Next Steps: Conversion Tracking In the ever-evolving digital advertising landscape, conversion tracking is one way that advertisers can measure the effectiveness of their campaigns, make intentional and data-driven optimizations, and maximize their budgets.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. higher ROAS than desktop. . .

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Use Exit-Intent Pop-Ups As an online seller, you likely spend a lot of time thinking about how to drive more people to your store — but what are you doing to catch them before they leave your site? The trick is exit-intent pop-ups — they capture web visitors who try to leave your website without buying.

eCommerce 206
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Local Inventory Ads – These capitalize on local intent to drive more o2o and more in-store sales. Bing recommends using both text ads and Bing Shopping Campaigns (BSC) together. Store traffic.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. .

Adwords 40
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8 Absolute Best Ecommerce Website Builders

Single Grain

Good intentions aside, BigCartel lacks a lot of the features that you’d expect from an ecommerce platform. But if this small sampling of features sounds like gibberish to you, then you’re better off starting out with something that’s geared towards beginners and intermediates. What to Look for in an E-commerce Website Builder.