B2B Marketing Traction
APRIL 13, 2010
Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.
B2B Marketing Traction
MAY 6, 2013
If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. Kudos to Atlanta-based Arketi Group for providing the marketing approach for the show. No problem.
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B2B Marketing Traction
MARCH 29, 2012
One day Joe sees the print ad of a software company in a trade journal. ” He goes to the website and gets more information. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month. The postcard invites him to visit the booth to get a cool gift.
B2B Marketing Traction
MARCH 18, 2013
What importance do they place on information found on those social platforms? If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events. Survey your stakeholders. Track results.
B2B Marketing Traction
APRIL 24, 2013
Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) In a declining market, continued value-add information about your solution can help keep sales going. Provide Access to Your Solutions. Market the Value of Your Solution.
B2B Marketing Traction
APRIL 19, 2013
Observe Ockham’s Razor – the idea that, in trying to understand something, getting unnecessary information and details out of the way is the fastest way to the truth or to the best explanation. Ask questions like, “ Will this attract visitors to our exhibit at the trade show?
B2B Marketing Traction
JUNE 4, 2015
Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility. Or, show how you package your product. A video of your exhibit at a trade show.
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