Cintell

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” We want to empower customers with buyer intelligence to inform sales and marketing activities and build more satisfying and profitable customer relationships.”. For more information, visit [link]. About Cintell.

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The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. Related reading: Why Personas Fail.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. All B2B data is not created equal.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Make sure your opinions, research, or experience is heard and shared because it is unique to you. It takes research and time. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer.

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How Marketers Use Data to Develop Personas

Cintell

However, from our experience working with B2B organizations and conducting research of our own in this space , Cintell has some differing findings related to the proper ingredients for a buyer persona. 58% of companies also utilize this information to model best customers and identify best audience segments. Source: NetProspex.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

A research conducted by Bain & Company involving 362 firms reveals that 80 percent believe that they deliver great customer experience. Once you have gathered sufficient information, you would be able to create better experiences for them. Research the strategies being used by your competitors.