Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. So there’s relevant information and I love that. My dad said that when I do enough magic shows I should start asking what their favourite tricks were and start to see a pattern. Number four is self-service.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

OCTOBER 30, 2018

We are probably using the influencers a little less at the end of the buying process and leaning more towards the internal subject matter expert, as well as customers. Over the years, we have built up an informal network of experts. Business owners love to see what other businesses are doing, it’s really important to a small business.

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

NOVEMBER 12, 2018

This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process. B2C brands may not have the same information needs in their purchase decision. Consequently, this contributes to a very different culture of content creation between sectors.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 18, 2015

All these support tools will make the healthcare delivery process more efficient, plus with digital health monitoring, tracking, and coaching solutions, consumers are becoming more empowered to prevent chronic disease and mange existing conditions. Digital Health and wearable tech are increasingly important to businesses and consumers alike.

Branding 100

Branding Brand Identity PageRank Marketing Management 100

Onalytica B2B

SEPTEMBER 9, 2015

This new market is a hybrid of the traditional processes of finance but replaces their traditional structures with a new technology-based process. The Internet of Value is based upon real-time processing of value exchange, and the 1000s of Fintech start-ups are getting billions of dollars of VC investment to build it.”

PageRank 60

PageRank Branding Brand Identity Marketing Management 60

Onalytica B2B

SEPTEMBER 16, 2015

Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Understanding this will inform every element of your overall strategy, and you have more means of establishing this than any time in history. sathishisaac. Sathish Isaac.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 17, 2016

First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel. “In the beginning, the Internet was a thing.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

JULY 16, 2018

We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. Creativity is very much a subtractive process, removing that assumption. By the time she reached the store she was well informed and ready to purchase.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

NOVEMBER 2, 2017

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 6, 2016

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches are becoming all too common, the recent leak from the Panamanian law firm Mossack Fonseca is one of the world’s largest data leaks to date (Over 11.5

Branding 0

Branding Brand Identity Marketing Management Lead Ranking 0

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Efficient direct marketing.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235