Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Stay relevant with your subscribers. Newsletters. See them here.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Vision6

AUGUST 23, 2021

Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. You don’t want subscribers to be bombarded with too many emails that are repeating content or have no relevance to them. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Individual user data is no longer available.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

APRIL 23, 2024

The first step to getting there is building connected customer journeys that guide every customer through relevant interactions across their favorite channels. That will mean different things for different businesses – maybe for you it’s about increasing engagement in your customers’ inboxes, or reaching them at the right time via SMS.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The goal of the business is to engage with and convert customers.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. In a Cookieless World, First-Party Data Will Become the Bread and Butter of B2B Tech Marketing. How Topics API works (Source: Google ).

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118