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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions. At every stage of the buyer journey, this information is being collected by a number of interested parties. This will help to build customer trust.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse. Along with traditional personal data like addresses and names, the metaverse will also collect new information like biometrics and voice recordings.

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Appointment Settings Can Make Your Life Better

Excelsior Research

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. There is a need to consult an informed expert who provides a solution and authentic leads. And almost 96% of phishing attacks are from email.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. How to Audit Your Email Campaigns.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. But while data is vital for marketing success, protecting customer information is the need of the hour. Limiting Access to Data.

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10 key e-commerce business risks and how to solve them

Sana Commerce

Stolen credit card information. Don’t sleep on this key business risk: stolen credit card information. Credit card information stolen from your site can lead to unauthenticated transactions, costing customers money and putting your reputation on the line. Sana Commerce respects and protects your privacy. Read more.