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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Keep away from words like “free” or “Act now” to avoid spam filters.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions. At every stage of the buyer journey, this information is being collected by a number of interested parties.

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The Best Email Deliverability Guide Ever

Act-On

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. How can this be? But never fear! We’ve got you.

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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

This seems obvious, but mistakes can be easily made here. This may look like phishing. Don’t ask for personal or account information in an email or on the landing page if the link forwards to banks and other financial institutions. Also, make sure 3rd party links aren’t on spam lists prior to deploying your email. .