Martech Advisor

NOVEMBER 25, 2019

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Domain Name Service (DNS). How to Audit Your Email Campaigns. “From” Address.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Act-On

NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52