Biznology

JANUARY 26, 2017

Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. claim to always research prospects before making contact ( Source ).

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MARCH 26, 2020

Taking tests like StrengthsFinder, MyersBriggs, or Core Values Index, will help inform discussions and decisions about your career. Now is the time for that email or outreach. This is also a time for looking at your psychological strengths and opportunities; where you have agency and where you could have more. Contact them.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. And you’ve got a lot of company. Thought leadership.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

SEPTEMBER 11, 2013

When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Every media outreach begins with information, the more the better.

Media 80

Media PR Public Relations Press 80

Biznology

FEBRUARY 27, 2013

There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the internet-age presents. With a quick glance, marketing decision-makers can develop a real-time plan based on trending topics on Twitter.

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

SEPTEMBER 21, 2016

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Very cool work history for this young woman who is now Director of Social Media for WGBH! INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. It wasn’t until the second outreach when I flood of responses game in with, “yes, please.”

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

DECEMBER 5, 2016

Manage social influencer outreach. It took several months of research, but it turned out to be such a huge success! I make an effort not be too pushy or “sales-y,” but instead take an informative approach. Manage an employee social advocacy platform to incentivize employees to share on social media. Product launches.

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

NOVEMBER 29, 2011

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. From: Chris Abraham <cjabraham@miriamskitchennews.org> The first thing you’ll notice is that I am doing the outreach in this example.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

FEBRUARY 14, 2018

“Breaking news” and other information delivery platforms are increasingly politicized, sharpening the polarization along “red and blue” divides. IPSOS , a major research firm, studied 28 brands that were either attacked by Trump or have voiced a contentious view on some of these socio-economic issues.

Contingency Planning 149

Contingency Planning Paid Search Agency Brand Identity Branding 149