Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus.

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Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' ' I thought I was going to lose you until your wrap up on 'integration.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts? Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues. Know the limitations and the extent here. No “results may vary&# safe harbor statements, either.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] Amy D.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. I will certianly put to good use these nuggets of information.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Analytical Thinking.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Mental health service providers : Awareness of issues in this category has risen, and more consumers are seeking solutions for themselves and their loved ones. Downloadable reports that enable you to capture viewer information. Social media posting. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. Your potential customers have questions about your company, your products, your services, your competitors.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months. Strategic planning and execution, say following an outline like the one you shared (thanks!) go a long way to help people (and mangers) understand what's expected and how to deliver.

Social Media 141

Social Media Paid Content Media Act-On 141

SalesIntel

OCTOBER 26, 2022

Enter Software as a Service (SaaS) solutions. No one wants to keep sharing the same information over and over. Social media. Self-service portals. Requesting feedback throughout the funnel is a must-have component of a proactive customer service strategy— anticipating problems and offering solutions. . Essentials.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Social Media is not the future, it’s present day mainstream business. link] Production Video Services Well, I must say…I found this blog post via Twitter.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. They are stepping stones of what is to come.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? And that’s how I pick the right social media monitoring tool for the job. What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Optinmonster

FEBRUARY 10, 2020

But even more than that, businesses were able to share large amounts of helpful information with their clients. Here are a few ways Starbucks attracts customers through inbound marketing: News and Stories: Rather than writing blogs, infographics, or ebooks , they write educational news stories to spread on social media.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Guru plan at $199.95.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

AUGUST 18, 2010

There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 25, 2010

Integrate Marketing and Customer Service After Christmas I had to return an electronic item from ThinkGeek that had stopped working. William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MAY 19, 2010

As consumers of products/services and also marketing content we are also interested in something else — D.I.S. We want to tell you what we think about your products, services, articles, videos, audio, etc. Awesome information! When “new&# marketing is done right, it is willingly consumed and not force fed to us.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. We’ve been on a downhill slide conversationally ever since Alexander Graham Bell uttered “Mr.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. 2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. Twitter and Facebook are not strategies. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Trend #2: Embedding parts of your website into others’ websites Wufoo and others (namely email service providers, like Constant Contact, etc.)

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. services like Twitter, Pownce & Jaiku. This allows them to tell you when the system is down or experiencing service issues.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. The first exchange with their web based service took along time for 5K contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 9, 2010

[link] [link] Scott Stratten This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? Howell Are you taking Social Media Shortcuts? link] by @JayBaer RT @BethHarte (rocking good information) [link] Kristen Daukas Why you NEED to know your audience @jaybaer Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 15, 2010

Thanks for reminding brands that the customers need some attention as much as the product/service. So for social media success the big question is HOW you harvest. How do you gather the story (informally? And actually none of them have to do with social media, per se. interviews? via SoMe?)?

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165