Biznology

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Survey says: ANZ Companies use social media for business

Biznology

The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. That means 58% of Australia’s population is on Facebook.

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Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.

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Let the market view in

Biznology

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Do not start believing your own press clippings.

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Growing your business in a world without Google

Biznology

Look at how you use LinkedIn. Want more press? In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Most consumers are overwhelmed with information. Selling business-to-business? Think about blogging.

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Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Makes sense, right?

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Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. “Who would want to share my press release to social media?”

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Tools that help monitor and measure social traffic

Biznology

You should choose the tools that help you become the most effective with your social media marketing and press relations. Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Some tools are specific to a channel, some tools cover all channels but are region specific, and some tools are global.

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