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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information.

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What to do when your martech tools aren’t delivering results

Martech

It’s a term that martech vendors love to throw around, often painting a picture of a perfectly harmonized suite of tools that effortlessly talk to each other, sharing data and insights like old friends. You’re looking at issues of compatibility, where tools from different vendors might not speak the same technical language.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Marketers pay $1 per name for prospects.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. I do expect vendors to converge on more standard social media features. me-too products.

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Email Lists: Should You Rent or Buy?

The Point

Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists.

De-duping 100