Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. They are: 29.6% NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Smashmouth Marketing

DECEMBER 30, 2008

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100